People love using labels to describe and mark things, events or even each other. It’s easier to stick a tag on something than to understand it. The same thing happens with genes. If a gene creates an unusual look, then it gets labeled as “designer”, which by the way, is still a very elegant way of naming things. This is nothing new in the breeding world, it was always like that. Let's start with a little history lesson and go back to the 1920s. The chocolate and lilac genes.